[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.weinera.cz\/ovlivnuje-internet-nakupy-ceskych-obyvatel\/#Article","mainEntityOfPage":"https:\/\/www.weinera.cz\/ovlivnuje-internet-nakupy-ceskych-obyvatel\/","headline":"Ovliv\u0148uje internet n\u00e1kupy \u010desk\u00fdch obyvatel?","name":"Ovliv\u0148uje internet n\u00e1kupy \u010desk\u00fdch obyvatel?","description":"V uplynul\u00e9m roce 2018 tomu bylo 26 let, kdy se \u010cesk\u00e1 republika poprv\u00e9 p\u0159ipojila k internetu. Bez p\u0159ipojen\u00ed k internetu si v dne\u0161n\u00ed dob\u011b spousta z n\u00e1s neum\u00ed […]","datePublished":"2019-10-11","dateModified":"2023-05-07","author":{"@type":"Person","@id":"https:\/\/www.weinera.cz\/author\/#Person","name":"","url":"https:\/\/www.weinera.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/3c4e99fa9a9806cd5e8fd7cac6ca73ff5bbf5f3ee309e1745415eebd31482909?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3c4e99fa9a9806cd5e8fd7cac6ca73ff5bbf5f3ee309e1745415eebd31482909?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"weinera.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.weinera.cz\/wp-content\/uploads\/img_a357839_w3818_t1572186332.jpg","url":"https:\/\/www.weinera.cz\/wp-content\/uploads\/img_a357839_w3818_t1572186332.jpg","height":0,"width":0},"url":"https:\/\/www.weinera.cz\/ovlivnuje-internet-nakupy-ceskych-obyvatel\/","about":["Ekonomika"],"wordCount":393,"articleBody":"V uplynul\u00e9m roce 2018 tomu bylo 26 let, kdy se \u010cesk\u00e1 republika poprv\u00e9 p\u0159ipojila k internetu. Bez p\u0159ipojen\u00ed k internetu si v dne\u0161n\u00ed dob\u011b spousta z n\u00e1s neum\u00ed ani p\u0159idstavit. Hled\u00e1me informace, komunikuje, \u010dteme, tolik ka\u017edodenn\u00edch \u010dinnost\u00ed. Nelze se proto divit, \u017ee internet ovliv\u0148uje i na\u0161e nakupov\u00e1n\u00ed. V \u010cesk\u00e9 republice bylo v lo\u0148sk\u00e9m roce k internetu p\u0159ipojeno 81 % dom\u00e1cnost\u00ed (v roce 2013 to bylo 67 % dom\u00e1cnost\u00ed). Nejv\u00edce internet vyu\u017e\u00edv\u00e1 mlad\u0161\u00ed generace ve v\u011bku 16 – 44 let, a to 98 % dom\u00e1cnost\u00ed. V\u011bkov\u00e1 kategorie 45 -54 let t\u011bsn\u011b n\u00e1sleduje mladou generaci s celkov\u00fdm po\u010dtem 94 % dom\u00e1cnost\u00ed. Nejm\u00e9n\u011b internet vyu\u017e\u00edv\u00e1 v\u011bkov\u00e1 skupina obyvatel star\u0161\u00edch 55 let, a to 58 % dom\u00e1cnost\u00ed. Av\u0161ak rozd\u00edly v po\u010dtech p\u0159ipojen\u00ed k internetu se st\u00e1le sni\u017euj\u00ed a po\u010det p\u0159ipojen\u00fdch dom\u00e1cnost\u00ed se vyrovn\u00e1v\u00e1.  Velk\u00fd n\u00e1r\u016fst v po\u010dtu p\u0159ipojen\u00ed k internetu p\u0159inesly tzv. chytr\u00e9 telefony. Sv\u00fdm u\u017eivatel\u016fm prost\u0159ednictv\u00edm mobiln\u00edch oper\u00e1tor\u016f umo\u017e\u0148uj\u00ed tak\u0159ka nep\u0159etr\u017eit\u00fd p\u0159\u00edstup k internetu. V lo\u0148sk\u00e9m roce vyu\u017e\u00edvalo internet v chytr\u00fdch telefonech 58 % osob star\u0161\u00edch 16 let. V roce 2010 to byla pouh\u00e1 4%.Snadn\u00fd p\u0159\u00edstup k internetu v\u00fdrazn\u011b ovliv\u0148uje chov\u00e1n\u00ed \u010desk\u00fdch spot\u0159ebitel\u016f, kte\u0159\u00ed st\u00e1le \u010dast\u011bji vol\u00ed pro sv\u00e9 n\u00e1kupy internetov\u00e9 obchody. Lid\u00e9 nej\u010dast\u011bji nakupovali prost\u0159ednictv\u00edm internetu po\u010d\u00edta\u010de a telefony (20%), n\u00e1sledovaly elektrospot\u0159ebi\u010de a elektronika (17%). T\u0159et\u00ed m\u00edsto v n\u00e1kupech prost\u0159ednictv\u00edm internetu p\u0159ipad\u00e1 na kosmetiku (10%). Nejm\u00e9n\u011b se prost\u0159ednictv\u00edm internetu nakupuje potravin\u00e1\u0159sk\u00e9 zbo\u017e\u00ed (4%) a farmaceutick\u00e9 a zdravotnick\u00e9 zbo\u017e\u00ed (4%). Av\u0161ak po\u010det n\u00e1kup\u016f potravin\u00e1\u0159sk\u00e9ho zbo\u017e\u00ed st\u00e1le roste a d\u00e1 se p\u0159edpokl\u00e1dat, \u017ee v bl\u00edzk\u00e9 budoucnosti potraviny nebudou na posledn\u00ed p\u0159\u00ed\u010dce.Internetov\u00e9ho nakupov\u00e1n\u00ed st\u00e1le roste, a to i navzdory kol\u00eds\u00e1n\u00ed trhu jeho propad\u016fm \u010di stagnaci. V roce 2017 se prost\u0159ednictv\u00edm internetu prodalo zbo\u017e\u00ed v celkov\u00e9 hodnot\u011b 85 miliard K\u010d. Celkov\u011b internetov\u00fd obchod p\u0159edstavoval t\u00e9m\u011b\u0159 8% maloobchodn\u00edch tr\u017eeb.                                                                                                                                                                                                                                                                                                                                                                                        4.3\/5 - (12 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Ovliv\u0148uje internet n\u00e1kupy \u010desk\u00fdch obyvatel?","item":"https:\/\/www.weinera.cz\/ovlivnuje-internet-nakupy-ceskych-obyvatel\/#breadcrumbitem"}]}]